OCEAN PACIFIC

Established in the 1960s as a surfboard label, Ocean Pacific expanded in 1972 to cater to surfers’ clothing needs. It swiftly became an emblem of surf culture and beach style, pioneering the “West Coast lifestyle.” As the original action sports brand, Ocean Pacific played a pivotal role in shaping this cultural movement.

Fifty years later, Ocean Pacific partnered with Collected Devise to reintroduce the brand, blending its old-school heritage with a Venice Beach surf-grunge aesthetic. Collected Devise developed a full line of Softgoods, Hardgoods, and accessories, supported by a vibrant, beach-inspired yet urban campaign that successfully reestablished Ocean Pacific on a global stage.